Mashable spoke with representatives from the Professional world of sports marketing, including:
Christy Berkey, social media manager for the Patriots
Jim Spinello, SVP of Marketing Communications
Dan Lobring, PR and social media director of rEvolution World
Laura Clemente, corporate communications assistant of the New York Jets
Kristen Baier, Marketing Coordinator of NETS Basketball
These people said:
1. Invite Everyone to the Game
2. Initiate a Round-the-clock, full-court press
3. Offer Exclusive Content
4. Get Payers Involved
5. Have a Game Plan and Play to Win
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