How Mcdonalds is so succesfull

http://www.mcdonalds.co.uk/content/dam/McDonaldsUK/People/Schools-and-students/mcd_marketing.pdf



Mcdonalds continues to have and active relationship with the customers, and identifies the many stages in marketing. Also branding helps create a personality with the organization. This is held by how the organization behaves and presents itself in a consistent way. Also they use a marketing communication which gives them a face.